Collaboration
One - time
Stage
Pre Seed Startup
Deliverables
- Brand Strategy
- Brand Guidelines
- Visual Identity
- Sales / Investor Deck
The Challenge
Client came to me to design a logo for investor presentation. But i saw a bigger challenge. The health app market is crowded. To succeed, it had to feel trustworthy, sophisticated and different. It needed a full identity system - a clear GTM strategy, and a consistent look & voice.
The Solution
We started with strategy, not design. I collaborated with the founder to work on the brand through the 4 stages of the Double Diamond Framework of branding, i.e. Discover, Define, Design, Deliver.
The Result
We started with strategy, not design. I collaborated with the founder to work on the brand through the 4 stages of the Double Diamond Framework of branding, i.e. Discover, Define, Design, Deliver.
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